BANC OF CALIFORNIA
STADIUM
THE HOME FOR LAFC
In 2018, Banc of California secured naming rights to Los Angeles’ new soccer stadium—an iconic partnership that would span five years, from 2018 to 2023. As the Art Director at Banc of California, I had the privilege of designing the official Banc of California Stadium logo from the ground up. This visual identity launched with the stadium’s inaugural season and became a central part of the venue’s presence in Southern California sports and culture.
The Story Behind the Symbol
The Banc of California Stadium logo was inspired by the structure it represents. The arch silhouette echoes the stadium’s dramatic roofline as seen from the northeast entrance at Figueroa Street—an architectural hallmark that defines the venue’s modern presence in the heart of Los Angeles. The gold tone pays homage to California’s Golden State heritage, symbolizing opportunity, ambition, and the bank’s mission to help communities thrive.
Typography That Speaks to Californians
Typography played a key role in reinforcing the brand’s clarity and approachability. The wordmark is set in Proxima Nova, a clean and modern typeface that complements the stadium’s sleek lines and the bank’s forward-thinking aesthetic. At the heart of the logo, the “C” in “Banc” represents both California and the diverse communities the bank serves—tying geography and purpose into one unified visual.
The Inaugural Season
The launch of the stadium in 2018 wasn’t just about a name on a building—it was about creating a full-scale brand experience. From banners and billboards to social content, press kits, and event graphics, I developed a comprehensive suite of design materials to introduce Banc of California Stadium to the world. The inaugural season marked a bold moment of civic pride, and I’m honored to have helped define its visual narrative from day one.
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Los Angeles Football Club and Banc of California Stadium Inaugural Season Coins
Tyler Miller, LAFC goalkeeper, signing the official Banc of California Stadium inaugural season ball—celebrating the launch of LAFC’s new home.
SUPPORTING
THE COMMUNITIES
WE SERVE
TOGETHER WE WIN
