When Sertant Capital, a leading independent equipment finance company, approached me, they initially needed help with minor updates to their website. But instead of simply applying temporary fixes, I saw an opportunity to elevate their entire digital presence. I proposed a complete creative overhaul to better reflect their industry expertise, innovative mindset, and client-focused approach. What started with a website refresh quickly grew into a long-term partnership that spanned brand strategy, digital design, and marketing collateral.
Recognizing the importance of a strong digital presence, I proposed a fresh new vision for Sertant Capital’s website—one that better reflected their depth of expertise and modern approach to equipment financing. The new design brought clarity to their messaging, introduced a cleaner visual language, and created a more intuitive user experience. With streamlined navigation and a dynamic layout, the updated site helped communicate their value proposition more effectively while positioning them as a forward-thinking leader in their industry.
Following the website success, Sertant trusted me to lead a comprehensive redesign of all their marketing materials. This included everything from sales and product sheets, print and digital ads, and social media campaigns, to high-stakes deal tombstones and investor presentations. Each piece was carefully designed to reinforce their brand positioning—bold, intelligent, and results-driven—while ensuring visual consistency across all channels. Together, we created a refined identity system that elevated their presence in both digital and real-world environments.
